peinan

Peinan Zhang

NLP Research Scientist @ AI Lab of CyberAgent, Inc.

Summary

I'm a research scientist in the NLP team at CyberAgent's AI Lab, Tokyo. I'm working on ad-text generation with NLP, machine learning, and other deep learning technologies. My main responsibility is to contribute to both industry and academia; such as incorporating methods from numerous studies that fit our business strategy, implementing prototypes and verify the performance, and writing papers on new ideas or practices that emerge from our products. Previously, I majored in NLP when I was a student in the Komachi Lab at Tokyo Metropolitan University. After I graduated, I worked as a Machine Learning Engineer at Yahoo! Japan. For more detailed information, please check below or feel free to contact me.

Experience

CyberAgent, Inc.

Research Scientist
2018-06 ~ Present

I'm a Research Scientist at CyberAgent's AI Lab, working on ad generation and predicting ad effects. I use a broad NLP/ML technologies, especially natural language generation including machine translation and summarization, few-/zero-shot learning, pre-trained language model, and reinforcement learning.

Yahoo! Japan, Inc.

ML Engineer
2016-04 ~ 2018-04

I joined Yahoo! Japan as an ML engineer after graduating. In the push notification team, I implemented a personalization feature using NLP/ML and Hadoop technology for over ten millions of users, and deployed it as an in-house application.

HRI Japan

Internship
2014-08 ~ 2014-09

I interned at Honda Research Institute (HRI) Japan for two months working on the two themes described below: (1) classification of speech acts and (2) creating a language model for speech recognition using Nested Pitman-Yor Language Model (NPYLM).

Education

Tokyo Metropolitan Univ.

Master of Engineering
2014-04 ~ 2016-03

I worked on sentiment analysis as my Master's research. Our paper "Japanese Sentiment Classification with Stacked Denoising Auto-Encoder using Distributed Word Representation" was accepted to PACLIC 2015, which demonstrated state-of-the-art performance on Japanese dataset at the time.

Tokyo Metropolitan Univ.

Bachelor of Engineering
2010-04 ~ 2014-03

When I in my junior year of university, I met Professor Komachi, who would have a great influence on my later life. I was assigned to Komachi Lab as the first generation student and was fascinated by NLP and other AI technologies. During my time in the lab, I was interested in making computers more human-like.

Kaijo High School

High School Diploma
2007-04 ~ 2010-03

I moved from Hiroshima Prefecture to Tokyo after graduating from junior high school, and entered Kaijo High School, one of the best private schools in Tokyo.

Publications

Aspect-based Analysis of Advertising Appeals for Search Engine Advertising

Soichiro Murakami, Peinan Zhang, Sho Hoshino, Hidetaka Kamigaito, Hiroya Takamura, Manabu Okumura
NAACL-HLT 2022 Industry Track
InternationalRefereed

FAST: Fast Annotation tool for SmarT devices

Syunyo Kawamoto, Yu Sawai*, Kohei Wakimoto*, Peinan Zhang*
EMNLP 2021 System Demonstrations
InternationalRefereed* Equal Contribution

An Empirical Study of Generating Texts for Search-Engine Advertising

Hidetaka Kamigaito*, Peinan Zhang*, Hiroya Takamura, Manabu Okumura
NAACL-HLT 2021 Industry Track
InternationalRefereed* Equal Contribution

LP-to-Text: Multi-modal Ad-text Generation

Soichiro Murakami, Sho Hoshino, Peinan Zhang, Hidetaka Kamigaito, Hiroya Takamura, Manabu Okumura
ANLP 2022
In Japanese

FAST: Fast Annotation tool for SmarT devices

Syunyo Kawamoto, Yu Sawai, Kohei Wakimoto, Peinan Zhang
JSAI 2021
In Japanese

Keyword-based Text Generation for Internet Advertisement

Kohei Wakimoto, Shunyo Kawamoto, Peinan Zhang
JSAI 2020
In JapaneseAwarded

POS-VAE: Diverse Ad-text Generation with Style Control

Shunyo Kawamoto, Peinan Zhang
ANLP 2020
In Japanese

Effect-Rewarded Reinforcement Learning for Ad Text Generation

Hidetaka Kamigaito*, Peinan Zhang*, Hiroya Takamura, Manabu Okumura
WebDB Forum 2019
In JapaneseRefereed* Equal Contribution

Japanese Sentiment Classification with Stacked Denoising Auto-Encoder using Distributed Word Representation

Peinan Zhang
Master's Thesis 2016
In JapaneseThesis

Sentiment Classification with Higher Order Dependency Structure

Peinan Zhang
Bachelor's Thesis 2014
In JapaneseThesis

Related Materials

AI Lab、自然言語処理分野のトップカンファレンス「NAACL-HLT 2022」にて主著論文採択 ― 効果の高い広告訴求を分析 ―

A press release announcing the acceptance of our paper on analyzing the aspect of advertising appeals to NAACL-HLT 2022 Industry Track.
CyberAgent Press Releases, 2022-04-28

自然言語処理を用いた効果的な広告テキストの自動生成

A talk (video + slides) introducing our ad-text generation method considering ad effects and something related efforts
CyberAgent Developer Conference 2022, 2022-03-24

自然言語処理分野のトップカンファレンス「EMNLP 2021」の System Demonstration Track にて論文採択 ― モバイル端末用の効率的なアノテーションツールを提案 ―

A press release announcing the acceptance of our paper on building an easy-to-use annotation tool to EMNLP 2021's System Demonstration Track
CyberAgent Press Releases, 2021-10-12

AI Lab、自然言語処理分野のトップカンファレンス「NAACL-HLT 2021」にて共著論文採択 − 広告効果を考慮した広告文生成手法を提案 −

A press release announcing the acceptance of our paper on generating effective ad-text to NAACL-HLT 2021's industry track
CyberAgent Press Releases, 2021-04-14

効果を出す「AIの共同研究」 東京工業大学 奥村・高村研究室と創る自然言語処理の未来

An interview about the joint research with the Tokyo Institute of Technology, in which I am participating
CyberAgent Press Releases, 2020-12-23

「効果を出すAI - サイバーエージェントのAI研究とビジネス実装力 -」 CyberAgent IRチャンネル 第23弾

A video introducing the AI products developed by CyberAgent, Inc. that I am engaged in
YouTube, 2020-12-03

AI事業本部「極予測AIチーム」のデータサイエンティストによる論文が人工知能学会全国大会(JSAI2020)において優秀賞を受賞

A press release announcing that our paper on keyword-based ad-text generation received the JSAI Annual Conference Award
CyberAgent Press Releases, 2020-08-05

AIで数億キーワードの品質スコアを自動で改善 効果の出せる広告テキストを自動生成「極予測TD」の提供を開始

A press release on "KiwamiTD", a product I am engaged in which generates ad-texts using NLP technologies
CyberAgent Press Releases, 2020-05-22

ウェブサービス事業者における研究開発インターン

A talk event about research internships at web companies
テキストアナリティクス・シンポジウム, 2019-09-27

人工知能学会 2019 参加報告

An article I wrote that reports JSAI 2019
CyberAgent AI Lab Blog, 2019-06-25

A Deep Reinforced Model for Abstractive Summarization

Presentation slides I created that explains a study on summarization
Speakerdeck, 2019-03-29

木星を継ぐもの 〜JupyterLab よこんにちは〜

An article I wrote that introduces useful features of JupyterLab
CyberAgent AI Lab Blog, 2019-03-20

Tweet ベースマッチングシステムを支える技術

An article I co-wrote that describing a matching system based on tweets, which used in Design Scramble 2018
CyberAgent AI Lab Blog, 2019-02-05

ACL 参加報告

Presentation slides I created that reports ACL 2018
テキストアナリティクス・シンポジウム, 2018-09-07

ACL 2018 参加報告

An article I wrote that reports ACL 2018
CyberAgent AI Lab Blog, 2018-08-13

人工知能学会 2018 参加報告

An article I wrote that reports JSAI 2018
CyberAgent AI Lab Blog, 2018-06-18

Interests

Design

Design is everywhere, and it continues to influence people. I am very fond of all kinds of things that can be called "design", such as typography, logo design, photography, literary expression, room coordination, and so on. I designed this portfolio and blog from scratch. It was a lot of work because I don't usually use front-end technology, but it was also very enjoyable.

Photography

I feel that there is something special about photographs and videos. Thanks to recent advances in technology, high-performance photographic equipment is now relatively easy to obtain, even for individuals. I also have a DSLR camera, and I like to wander off to unfamiliar places and take pictures while strolling around. Most of my photos are landscapes, but I also enjoy taking portraits.

Football

I was a member of a football club when I was in my childhood, and I like to actually play football, watch games, and play football video games. I sometimes join futsal games on my days off. My favorite football team is Inter Milan, and my favorite player is Ronaldinho.

Game

I am a big gamer. I've played numerous types of games, including action, FPS/TPS, shooting, simulation, sports, strategy, puzzle, and racing. Recently, I've been addicted to action games like Bloodborne, Sekiro, and Dark Souls made by From Software. There are many other games I enjoy and I would love to talk about more of them, but this margin is too narrow to contain.